College of Allied Health Professions

Eight Secrets of Brainstorming

Take these into consideration before you go into your next meeting:

1) Look at change as fuel
2) Accept all ideas
3) Defer judgment
4) Reduce status (all are equals)
5) Avoid idea smashers
6) Declare your point of view
7) Say “Yes, and…” (instead of “No, but…”)
8) Re-discover your innovative self
9) Have LOTS of ideas, not just BIG ideas (bonus secret!)

From the Creative Check-up session in 2011 and based on material from Change & Innovations through Brainstorming, by Media Partners. You’ll notice there are actually nine secrets. The original had eight, but the speaker added another and I thought it worth writing down!

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