University of Nebraska Medical Center

SHOP – the online marketplace for small business

Amid the many stories about individual marketplaces launching October 1, one story has received less attention. In addition to the marketplace for individuals, there will be a new, separate marketplace launched for small businesses. Currently, small businesses have few options to find competitively priced health insurance for their employees. That is the purpose of SHOP (Small Business Health Options Program), to enable small business owners to offer health insurance for their employees.

The following story does a great job of summarizing this new marketplace.

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