Center for Health Policy

States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges

With the impending launch of health insurance marketplaces in October, several states that opted to run their own marketplace are launching innovative advertising and outreach efforts. The launch of these marketplaces may be one of the biggest (in terms of expenditures) public outreach campaigns we have seen in decades.

Read this story which provides a summary and links to various outreach strategies.

Four companies to compete for the uninsured in Nebraska

The federally run health insurance marketplace that will begin operation October 1 in Nebraska will likely have at least 4 insurers. The companies are Blue Cross and Blue Shield of Nebraska, which already has the biggest share of the state’s health insurance market; Coventry Health Care of Bethesda, Md., which already competes in Nebraska; CoOportunity, the cooperative health care provider in Iowa and Nebraska that was created with financing from the federal government; and Health Alliance Midwest Inc., a managed care company from Urbana, Ill.

SHOP – The Online Marketplace for Small Business

Amid the many stories about individual marketplaces launching October 1, one story has received less attention. In addition to the marketplace for individuals, there will be a new, separate marketplace launched for small businesses. Currently, small businesses have few options to find competitively priced health insurance for their employees. That is the purpose of SHOP (Small Business Health Options Program), to enable small business owners to offer health insurance for their employees.

The following story does a great job of summarizing this new marketplace.