Last week, I attended a class at Georgetown University in Washington DC on social marketing for health within the Latino community. Class was taught by Dr. Alan Andreasen, a well-known international expert and author of Social Marketing in the 21st Century. Participants in the class were from all around the world.
Social marketing is different from conventional marketing. This class was a great opportunity to learn about how we can help communities improve their health through non-traditional means and a target audience-centered mindset. Social marketing is a great tool to create community change and real improvements in health. I look forward to using the skills I learned from the class.