Center for Health Policy

States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges

With the impending launch of health insurance marketplaces in October, several states that opted to run their own marketplace are launching innovative advertising and outreach efforts. The launch of these marketplaces may be one of the biggest (in terms of expenditures) public outreach campaigns we have seen in decades.

Read this story which provides a summary and links to various outreach strategies.

Four companies to compete for the uninsured in Nebraska

The federally run health insurance marketplace that will begin operation October 1 in Nebraska will likely have at least 4 insurers. The companies are Blue Cross and Blue Shield of Nebraska, which already has the biggest share of the state’s health insurance market; Coventry Health Care of Bethesda, Md., which already competes in Nebraska; CoOportunity, the cooperative health care provider in Iowa and Nebraska that was created with financing from the federal government; and Health Alliance Midwest Inc., a managed care company from Urbana, Ill.

Uninsureds Climb to Record High in Nebraska

A UNMC study has found that the number of uninsured people under the age of 65 in Nebraska increased by 67.4 percent between 2000 and 2010. The study determined that the number of uninsureds has increased from 8.9 percent (156,300 people) in 2000 to 14.9 percent (217,100 people) in 2010.