States Use Out-Of-The-Box Approaches To Raise Awareness Of Health Exchanges

With the impending launch of health insurance marketplaces in October, several states that opted to run their own marketplace are launching innovative advertising and outreach efforts. The launch of these marketplaces may be one of the biggest (in terms of expenditures) public outreach campaigns we have seen in decades.

Read this story which provides a summary and links to various outreach strategies.


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