Tobacco Marketing – Are You a Target?

targetTobacco companies market their deadly products across the globe.  Their tactics focus on vulnerable populations including those who do not have access to the information or regulations/policies to protect them from this targeted marketing.

According to the World Health Organization (WHO), all forms of tobacco advertising, promotion, and sponsorship should be banned. All forms of tobacco advertising, promotion and sponsorship should be banned.  Advertising bans significantly reduce the numbers of people starting and continuing to smoke. Banning tobacco advertising and sponsorship is one of the most cost-effective ways to reduce tobacco use.

The tobacco industry is constantly trying new promotional tactics using nontraditional media to exploit advertising and promotion bans

Examples include:

  • handing out gifts and selling branded products such as clothing, in particular targeting young people
  • “stealth marketing” such as engaging trendsetters to influence people in places such as cafes and nightclubs
  • using online and new media, such as encouraging consumer interaction to design a new pack for a cigarette brand
  • placement of tobacco products and brands in films and television programmes, including reality TV and soap operas
  • corporate social responsibility activities such as donating to charity.

Tobacco industry advertising and sponsorship targets young people.  About one third of youth experimentation with tobacco occurs as a result of exposure to tobacco advertising, promotion, and sponsorship.  Worldwide, 78% of young people aged 13-15 years old report regular exposure to some form of tobacco advertising, promotion, and sponsorship.  In the United States of America, smoking appears in 66% of movies rated PG-13, and adolescents are the most frequent moviegoers.  Additionally, young people aged 13-15 years are up to five times more likely than adults to be offered free cigarettes by a representative of a tobacco company.

A comprehensive ban of all tobacco advertising, promotion, and sponsorship is required under the WHO Framework Convention on Tobacco Control (FCTC).  A comprehensive ban reduces tobacco consumption regardless of a country’s income level.  WHO’s report on the global tobacco epidemic 2011 shows that only 19 countries (representing just 6% of the world’s population) have reached the highest level of achievement in banning tobacco advertising, promotion and sponsorship.

Charities and community projects should never accept tobacco industry support. Tobacco companies use corporate social responsibility activities to promote themselves as good corporate citizens, normalizing tobacco use and creating goodwill in the community.  Consumers should be alert to tactics used by tobacco companies to exploit advertising and promotion bans.

Join us in participating in the dialogue about World No Tobacco Day! Talk about it and Share it. Leave us a comment, Facebook us, or Tweet us @UNMCCRHD @MOTACOmaha using hashtag: #WNTD2013!

SOURCE: http://www.who.int/campaigns/no-tobacco-day/2013/en/index.html

Big Tobacco in the LGBT Community

LGBT flagRecent data shows that 1 in 5 people smoke in the U.S. In the Lesbian, Gay, Bisexual, and Transgender (LGBT) community smoking rates are almost 70% higher than the general population, killing almost 30,000 LGBT persons every year. But yet, why is it that smoking is still a fad? A research marketing company named Winston Stuart Associates conducted a focus group study in Sacramento and San Francisco which documented why LGBT participants believed smoking prevalence to be high within their communities.  Here’s some of their findings:

  • There is more stress, and cigarettes are a great stress reliever.
  • LGBT people have been told “no” for a long time and smoking is a legal form of rebellion.
  • LGBT people go out at bars/clubs, and cigarettes fit in with the bar scene.

There is a lot to be said about the type of stressors we each go through day to day, but we never really experience what it would be like to outrightly be denied certain rights. Therefore,stressors would be much higher in a population that undergoes this type of scrutiny and discrimination. The warmth and welcome that a cigarette would have to someone that is seeking acceptance, would be a readily available release of the pressures one would experience.

The marketing that has been used by tobacco companies, have been very smart and decisive in the LGBT community. For example there is one ad from American Spirit cigarettes that reads: “Free. to speak. to choose. to marry. to participate. to be. to disagree. to inhale. to believe. to love.  to live. it’s all good.”  This type of messaging pulls on emotions of the LGBT community to market their deadly product.

Learn more about tobacco control efforts in the LGBT community through our partner, the LGBT Network for Health Equity.

Big Tobacco is an industry that builds consumer loyalty through lies and deception.  Learn more about tobacco advertising, promotion, and sponsorship at http://www.who.int/campaigns/no-tobacco-day/2013/brochure/en/index.html.

Join us in participating in the dialogue about World No Tobacco Day! Talk about it and Share it. Leave us a comment, Facebook us, or Tweet us @UNMCCRHD @MOTACOmaha using hashtag: #WNTD2013!

Rent Smoke Free

Rent-transDid you know that according to the Nebraska Clean Indoor Air Act smoking is not allowed inside of common areas and any general shared areas within rental buildings? Many people think that the policy only applies to business, like restaurants, where smoking is prohibited, but don’t realize that their apartment buildings common areas are also covered. Some common areas include hallways, laundry rooms, and lobbies.

Rent Smoke-Free is an important initiative that the Metro Omaha Tobacco Action Coalition (MOTAC) began about 5 years ago to increase the number of smoke-free housing options available. Douglas County Health Department (DCHD) has also joined the effort and has partnered with MOTAC to help support landlords and inform tenants on the benefits of renting smoke-free. There is no safe level of exposure to secondhand smoke, and there is no way to stop secondhand smoke from traveling from one unit to another once someone starts smoking inside an apartment building. Reports from the Center for Disease Control show that children are especially vulnerable to the health effects of secondhand smoke because of their developing bodies and lungs, and children that are exposed to secondhand smoke are increasingly more susceptible to asthma, ear infections, decreased reading and math scores, and higher levels of behavioral problems.  Through MOTAC and DCHD efforts materials are provided to landlords and tenants, some of which include: window clings, manuals on going smoke-free and its benefits, cigarette receptacles for designated smoking areas as an alternative to smoking inside, and free no smoking signage.

What are your thoughts concerning renting smoke-free living? Does smoking in apartment buildings affect you?

Join us in participating in the dialogue about World No Tobacco Day! Talk about it and Share it. Leave us a comment, Facebook us, or Tweet us @UNMCCRHD @MOTACOmaha using hashtag: #WNTD2013!