Center for Reducing Health Disparities

Tobacco Marketing Unfiltered

Tobacco companies spend the bulk of their marketing money at the retail stores with price discounts, prime product placement to attract buyers, and of course, advertisements. In 2008, of the $9.9 billion spent by cigarette companies on overall promotions, $9.2 billion, or 92 percent, was spent on point of sale advertisements, price discounts, promotional allowances, or special deals such as buy-one-get-one-free offers. The increasing pervasiveness of tobacco promotion in retail outlets has been well documented. A 2008 study in Tobacco Control found that in California,… Continue Reading