Center for Reducing Health Disparities

Tobacco Marketing – Are You a Target?

Tobacco companies market their deadly products across the globe.  Their tactics focus on vulnerable populations including those who do not have access to the information or regulations/policies to protect them from this targeted marketing. According to the World Health Organization (WHO), all forms of tobacco advertising, promotion, and sponsorship should be banned. All forms of tobacco advertising, promotion and sponsorship should be banned.  Advertising bans significantly reduce the numbers of people starting and continuing to smoke. Banning tobacco advertising and sponsorship is one of the most… Continue Reading

Big Tobacco in the LGBT Community

Recent data shows that 1 in 5 people smoke in the U.S. In the Lesbian, Gay, Bisexual, and Transgender (LGBT) community smoking rates are almost 70% higher than the general population, killing almost 30,000 LGBT persons every year. But yet, why is it that smoking is still a fad? A research marketing company named Winston Stuart Associates conducted a focus group study in Sacramento and San Francisco which documented why LGBT participants believed smoking prevalence to be high within their communities.  Here’s some of their… Continue Reading

Tobacco Marketing Unfiltered

Tobacco companies spend the bulk of their marketing money at the retail stores with price discounts, prime product placement to attract buyers, and of course, advertisements. In 2008, of the $9.9 billion spent by cigarette companies on overall promotions, $9.2 billion, or 92 percent, was spent on point of sale advertisements, price discounts, promotional allowances, or special deals such as buy-one-get-one-free offers. The increasing pervasiveness of tobacco promotion in retail outlets has been well documented. A 2008 study in Tobacco Control found that in California,… Continue Reading