Working together. It’s one of UNMC’s brand values, and I have the perfect opportunity for all of my readers to demonstrate this value! It’s an opportunity to work (out) with familiar colleagues plus those that you don’t interact with everyday. AND you’ll get some exercise, too. AND it’s for a good cause. What is this fantastic opportunity, you ask? The Hustle for Hunger fun run/walk on Friday, October 28th.
We’re kicking off the 2011 campus food drive with this 3 mile run/1.5 mile walk and it’s going to be a ton of fun! There is no monetary fee to participate, rather, just bring a donation for the food bank and you are good to go! Please note you DO need to register by emailing email@example.com. See the Evite for more details.
So as the Beatles would say, there’s no time for fussing or fighting, my friend. Let’s work (it) out on October 28!
If you attended Creative Check-up 2011 and would like to take a look at any of the handouts from the sessions, they have now been posted to our internal branding resources site. Just click on “Training Materials”, and you’ll find the conference handouts, along with presentations and handouts covering all sorts of topics from past campus communicator meetings.
Also, if you were unable to complete the survey for the conference, feel free to click here and do so. It shouldn’t take you too long, and it helps us out tremendously when planning for next year’s conference.
You may have noticed that since Spirit Week held in December, there’s some fun graphics located around campus in our elevators and stairs. We just added graphics to two more stair wells last week (see right). So if you’re ever in Bennett or Wittson Hall, check them out!
Some of the elevator graphics are starting to show some wear, so we’ll be repairing those in the next couple of weeks, too.
All of these pieces that you see across campus are designed to build awareness of our brand position (Vital) and promise (Breakthroughs for life.); all while making it fun and personal.
I hope you enjoy them!
“Neuromarketing.” Have you heard the term before? It caught my attention today in an article found in Advertising Age. Admittedly, I hadn’t heard a lot about it, but after reading the article, I googled neuromarketing, and lo and behold, there’s a lot of information out there! Basically, it’s a new trend in marketing that measures a person’s brain responses to advertising and marketing through MRI’s and EEG’s. Some other good articles from PBS’s “Frontline” and Time magazine can be found here and here, respectively.
Studying the brain’s response to environmental stimuli isn’t new – scientists have been studying things like our response to music, stress, art and many others for years. You may recall a presentation given at UNMC last September by Dr. Daniel Levitin about the effect of music on the brain. But our response specifically to advertising and brands hasn’t really been studied much until recent years, and is still in its infancy. And while it appears that more and more studies are being done, marketers aren’t doing a whole lot with that information for the time being.
Is this the way of future market research? Only time will tell. But it certainly gives a new meaning to the term, “picking your brain.”
A recording of the presentation “Are we there yet?” given at this months Campus Communicator meeting is now available online here. It’s always a little weird watching a recorded presentation of yourself, but thanks to my days as a TV weather anchor (‘betchya didn’t know that about me, did you?), I’m a little more comfortable with it, so I don’t mind sharing I think hope you’ll find the information helpful. And in case you missed my previous blog entry about the presentation, I talked about a strategy brief document that I like to use when planning for a marketing project or campaign. It helps me gather all of the essential information and factors that I need to take into account before I start getting too far into a project. A “make-sure-you-don’t-put-the-cart-before-the-horse” document, if you will.
At any rate, happy viewing, and stay tuned for information about our next Campus Communicator meeting!