November 6th, 2009 by jlcarson
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I’m sure we have kept all of you waiting long enough, so I am excited to announce that an online photo database is now available to the UNMC community. This database contains hundreds of professional images, ranging from people to buildings. These photos can be used royalty-free for UNMC commercial use. As we hold more photo shoots and capture more dynamic photography, we will add it to the online database for everyone to use. There are also additional photos from our last two photo shoots that we are still “indexing” for use and will try to have up as soon as possible!
In addition to that, an updated version of the brand book is also available, as well as InDesign templates for a postcard.
All of these things are available on the branding resources page. Enjoy!
November 2nd, 2009 by jlcarson
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If you’re a design enthusiast, you might be interested in attending a noon lecture tomorrow provided through our partnership with the Durham Museum. Jim Sherraden, manager, chief designer and archivist of Hatch Show Print, will give a lecture titled “Preservation through Production - The Art of Hatch Show Print.” The lecture will take place in the College of Nursing, Rooms 1011/1012.
Hatch Show Print is one of America’s oldest working letterpress design and poster print shops, dating back to 1879.
If you can’t make the lecture, you can also visit The Durham Museum, which will have an exhibit titled, “American Letterpress: The Art of Hatch Show Print,” which runs through Jan. 24.
October 30th, 2009 by jlcarson
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Sorry everyone, no Feature Friday today. If you have any pieces you’ve done recently utilizing the brand tools, send them my way and I will feature them on this blog!
We’ve also been working hard to get our online photo database up and running. It’s 99.9% ready, so expect an update next week on that. We’ll also be adding a postcard template to the branding resources site (hopefully next week, as well).
Have a great weekend!
October 23rd, 2009 by jlcarson
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The newsletter template seems to be gaining popularity as this week for Feature Friday we highlight another newsletter produced by the College of Dentistry. “Impressions” is published three times a year for alumni and friends of the UNMC College of Dentistry. Clearly a lot of time and effort went into this publication - from adapting the available template design to 36 pages, to the content and photos - the newsletter is a great reflection of the new UNMC brand.
Here’s a before and after look at the front cover of the newsletter, and a link to the entire publication!
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BEFORE
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AFTER
Way to go, College of Dentistry team!
Dean: Dr. John Reinhardt
Editorial Assistants: Cathy Rutt & Deb Rodaway
Director of Alumni Affairs: Dr. Merlyn Vogt
Writer: Jana Miller
Photography: Margaret Cain
Design: Adam Wagler
October 20th, 2009 by jlcarson
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We have scheduled another campus communicator meeting for Wednesday, October 28th, at 10:00 AM in MSC 2018. At this meeting, we’ll be going through the main elements of the brand book and how to use them.
The campus communicator group includes any individual responsible for producing or contributing to communication materials for their department, college or unit. This might include brochures, reports, newsletters, etc. If you haven’t received any emails about this group but would like to be included, please send me an email and I will add you to my list. Also, if you are a communicator located at another campus site, please let me know if you would like to join us via distance technology.
The campus communicators will continue to meet routinely so that we are able to share ideas, talents, and discuss topics relating to communications in an academic health science center.
October 16th, 2009 by jlcarson
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It’s another Feature Friday, and this week I’m highlighting a newsletter developed by Michelle Parks in the College of Pharmacy. Michelle created the August/September edition of the College Connections newsletter using the template available on our branding resources site. This serves as a great comparison to the newsletter feature from last Friday. Both used the template as a starting point, but each made various changes in their design to fit their individual needs. Great job, Michelle!
Here’s a question: which template have you used or do you feel is most useful? Post a comment back or send me an email. Have a great weekend, everyone!
October 13th, 2009 by jlcarson
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One of the things developed as a tool and design element for the UNMC brand is the header-bar signature. There are varying color combinations of this on the branding resources Web site. This tool is an easy first step to apply to your communication piece because it was designed to apply to both new and existing pieces. Specifications on how to use the header bars are in the UNMC Brand Book.
As a rule of thumb, if you have a printed piece that you’re working on: brochure, flyer, newsletter, etc., and you aren’t sure where to start, begin with applying a header bar to the top cover. This is almost always a good first step. For example, check out the images below. The first image is the 2007 Eppley Cancer Center annual report as it was designed originally. The second image is the same thing, with just the header bar added. You also can check out the templates we’ve created for use on the branding resource Web site. You’ll notice that the header bar is present on all of the templates.
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October 8th, 2009 by jlcarson
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We have scheduled another campus communicator meeting for Wednesday, October 28th, at 10:00 AM in MSC 2018. If you are on our email distribution list, you should be receiving an email announcement shortly. (And, if you’d like to be added to that list, please email me!) Finally, if you are a communicator located at another campus site, please let me know if you would like to join us via distance technology.
The meeting will be a “Brand Book 101″ of sorts. We’ll go through the main elements of the brand book and how to use them. Hope you can join us!
October 2nd, 2009 by jlcarson
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I’m adding something new to this blog called “Feature Friday.” Basically, we want to feature pieces created by other departments that reflect the new UNMC brand. These can be everything from a brochure, newsletter or PowerPoint using the templates available online, photography, or other pieces designed from scratch!
So, today we’re featuring a newsletter created by Robin Taylor and Lesley Gendelman in the department of Pharmacology and Experimental Neuroscience. Robin and Lesley wanted to create a newsletter to hand out at an upcoming event in the community. So, they began by using the newsletter template available on the branding resources page. They changed a few things to fit their specific needs, but maintained the overall design and brand. Check it out: Frontline. Great job, Robin and Lesley!
And, if you’ve been working on a project that incorporates the new brand, I’d love to hear about it! Post a comment or send me an email and let me know!
September 25th, 2009 by jlcarson
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Graphic symbols can get a little confusing. Especially when three different words like logo, wordmark, and icon are used interchangeably. So, here’s a little help to clarify:
- The official logo of the University of Nebraska Medical Center is shown here:
This also can be called a wordmark, which is a graphic element composed of words that identifies or symbolizes a company brand. Other examples of companies that use a wordmark for a logo are Coca Cola and Google.
- In addition, a secondary campus icon has been created for UNMC. Other campuses within the University system have icons as well, such as Lincoln’s red “N”.
Both the logo and secondary icon will be used on UNMC materials. Visit our branding resources page to checkout the templates we’ve created for PowerPoints, brochures and newsletters. You’ll see in these examples how each graphic element is used. You can also reference my previous post on how these play out in formal business communications like letterhead.
